Nicely wrapped up

Thanks to a smart indie shop in Birmingham, Provide (highly recommended if you are traveling the area), I happened to find a copy of Wrap celebrating illustrators work and aesthetics from the north.

Wrap magazine issue 6 winter 2012

This was a refreshing reading, a carousel of inspiration for my unsatiable crave for scandinavian design.

Illustrators such as Riika Sormunen, Lotta Nieminen, Janine Rewell among others and whom I did not know before, and my favourite (favourite favourite) Klaus Haapaniemi (previous post on his work here), and of course “Mighty Marimekko” as brilliantly summarized in the article.

Wrap magazine, would you bet, comes with a complimentary set of special wrapping papers designed by the artists included in the issue. What to do with this goodie is still open, I would only wrap a present for myself, in case.

But as the authors claim to celebrate “illustration, design & creative culture”, not only the work of these graphic artists is discussed. So I was pleased to find a very well written and well thought article on the future of the so-called scandinavian design as it is seen by some young talents and the manufacturers/retailers who invest in their work.

Blonde wood, natural materials, fine craft and functionality. Yes, we know. But as the contributor Sarah Housley writes, “Today, this description could apply to a lot of contemporary design…The scandinavian aesthetic has blurred into a more geographically vague… Does Scandinavian design still has its own, distinct voice? And if so, is it the same voice as in the ’50s?” The answers to that interesting point come then from Muuto, Danish Crafts association, Skandium, Hay and many others involved in the business of discovering and promoting new talents in interior design.

Of all the opinions, I’d like to quote here something I felt totally mine and since a long time now:
“Rather than Scandinavian design itself changing, it may simply be that the rest of the world has finally caught up. Nowadays, with increased eco-consciousness, these values of creating craft-inspired, long lasting things that you don’t get tired of are having a revival”.

So we might also think about a manifesto for good design, I am sure thousands of words have already been written on that subject, but starting from the ethos and the heritage of nordic design we might as well be defining a  pattern here.

Informazioni su cristinavi

Lives and works in Turin (Italy). Researcher and slow blogger on Scandinavian design, past and present. Randomly on Twitter, CristinaVi

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