Traditionally, we associate nordic design with natural wood furniture and a muted palette of colors. This might as well be true, but an exhibition soon to open at Milano Triennale will prove us wrong.
DANISH CHROMATISM presents a selection of traditional and contemporary Danish design by the names of Carl Hansen & Søn, Fredericia Furniture, Fritz Hansen, Gubi, Kay Bojesen, Kvadrat, Louis Poulsen and many others, arranged through the use of color.
The exhibition is designed by the acclaimed studio of architects GamFratesi.
“The installation is a unique opportunity to promote the individual company’s products, while at the same time giving the visitor a sensory experience, which transcends the one provided by the individual products,” explains the curator, Signe Byrdal Terenziani.
Many different companies, often competitors in their product lines, have welcomed the experience of being displayed together and this is an aspect worth to underline. Danish design is a corpus, a unity with solid roots and strong sense of identity, and this explains to me part of its enduring success across different markets.
Let’s prepare to be delighted and immersed in the sensorial experience of the installation, which will be visible from the 9th to the 14th of April at Triennale