Salone del Mobile 2013: Jaime Hayon for Fritz Hansen

During Milano Design Week James Hayon has presented his new creation for Fritz Hansen, the easy chair Ro. After FAVN, the sofa born from the cooperation between the iconic danish manufacturer and the eclectic  spanish designer, a new personality has joined the family.

Ro (“tranquility” in danish) is an easy chair to capture a moment of pause and reflection within our chaotic lives. It is a shell of protection and intimacy, and is meant of course to stand in harmony with FAVN, although not at all its 1 seat version. Just like a family has different characters yet a common origin and Dna.

As Jaime told during the presentation in Fritz Hansen showroom, it took 2 years of intense brainstorming and designing and prototyping to reach the level of mastery and quality you would expect from this brand.

fritz_hansen_ro_06_0032_RGB

The result is a piece of furniture which already stands with the serenity of a classic. Could it be the proportions of a “bergère” in contemporary attire, or the perfect manufacturing, or the sculptoral lines which remind the perfect proportions of a human body, as Jaime remarked. Whatever the reasons, Ro is surely getting to the point.

The level of commitment  of the company into this piece is also expressed in the large choice of colors Ro is available: a palette of nine colors from the traditional muted taupe, sand and grey up to the more bright and bold yellow, violet and blue.

fritz_hansen_ro_01_0035_RGB-001

For me it was equally important to learn the effort the company has put  into determining just  the right  price level, in order to make the easy chair available to more people. There is no better news to hear that quality and design are coming back to sustainable processes and affordable pricing.

Finally, it was also clear how much the cooperation between Fritz Hansen and Jaime Hayon has been a lucky contamination for both company and designer, the one getting to be a little more adventurous and the other challenging himself towards a balance between aesthetics and functionality. As this is working so well, I asked him which kind of furniture would he choose to design next for Fritz Hansen. The answer has been ” a wooden chair, because that would be a real challenge”. No doubt on this Mr Hayon, and no doubt you could find your personal way to it. So we’ll keep watching.

 

Added: a video of Jaìme talking about Ro

 

Informazioni su cristinavi

Lives and works in Turin (Italy). Researcher and slow blogger on Scandinavian design, past and present. Randomly on Twitter, CristinaVi

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